Research by Econsultancy a couple of years ago already stated that So if you’re looking for a place to drive qualitative B2B traffic to your website or blog, this is THE platform. And while there was a time that it was definitely a lot quieter on LinkedIn, LinkedIn right now is starting to become busier as well.īUT, unlike Facebook, where most people still go to connect with their friends or watch funny videos, LinkedIn is a destination for people to connect with like-minded people in their industry and to learn about their industry.
LinkedIn has around 310 million MAU, compared to 330 million on Twitter, 2.7 billion on Facebook or the 1 billion on Instagram.īut the audience is one of the most lucrative ones.įacebook, Twitter, and the rest are crowded and noisy. Sure, LinkedIn, when looking at Monthly Active Users (MAU), is not the biggest social network out there. When thinking about social media platforms to use for your business, most people tend to automatically think of generating leads from Facebook or Twitter, starting on Instagram, and one of the last places people to think about is that powerful business network that is right in front of your nose LinkedIn.
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